ABOUT US

Based in Edinburgh, CHOOSE aims to minimise plastic pollution by offering plastic-free alternatives to everyday products.

Our plastic-free, biodegradable bottle doesn't require fossil fuel derived ingredients like that of traditional PET plastic. The bottle is made with completely naturally occurring, sustainable and non-toxic materials.

From the beginning, we have been striving for positive change, for this reason we pledge to plant one tree for every bottle we sell. We want to make the simple act of picking up one of our products a choice that helps the environment in more way than one.

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MEET THE TEAM

OUR TECHNOLOGY

We created our bottle to minimise plastic pollution and begin the journey towards zero impact living. The products we offer utilise our patented paper bottle technology - a paper casing lined with a plant-based waterproof PET free liner. All the materials used to make our bottles are 100% natural, sustainable and vegan-friendly which will take less than a year, instead of a few centuries to degrade.

BIODEGRADABLE

SUSTAINABLE

PLASTIC-FREE

LESS CO2

THE BOTTLE

Lining - made from sustainably sourced plant based materials that are completely biodegradable.

Outer Casing - made from 100% recycled newspapers, it is de-inked, cleaned, dyed and formed into our bottles. EU compostability certification is compliant. (EN 13432)

Unique Metal Capping system - rusts down in the environment into naturally occurring minerals.

Labels - made from 100% recycled paper and printed with bio-inks.