ABOUT US
Based in Edinburgh, CHOOSE aims to minimise plastic pollution by offering plastic-free alternatives to everyday products.
Our plastic-free, biodegradable bottle doesn't require fossil fuel derived ingredients like that of traditional PET plastic. The bottle is made with completely naturally occurring, sustainable and non-toxic materials.
From the beginning, we have been striving for positive change, working closely with our charity partner Water For Africa. Together we aim to provide infrastructure across West Africa. We want to make the simple act of picking up one of our products a choice that helps both the environment and those who need it most.
James Longcroft
James is our Founding Director. He is responsible for product development and day-to-day management.
D'Arcy Nicholl
Darcy runs our sales department and deals with collaborations, licensing and getting our products into the public's hands.
Emily McCormick
Emily is our quality and production manager. She oversees the production of our bottles and ensures that each one is perfect.
Olivia Walmsley
Liv is our creative powerhouse. She is responsible for design and product creation for all of our products.
